Customers expect everything to be available at their fingertips, including event rentals. Offering online booking not only captures more customers but also makes running your business easier. Here’s why adopting digital booking should be a top priority for rental companies today.

As the busy season winds down, it's the perfect time to take a step back and evaluate what worked and what didn’t. If your rental system caused more headaches than it solved, now’s your chance to make smart upgrades before next season sneaks up.

If you're running a seasonal rental shop — whether it's surfboards in the summer or skis in the winter — the key to survival isn’t just foot traffic. It’s consistent online bookings. In this post, we’ll break down simple, high-leverage ways to turn website visitors into paying customers (without spending a dollar on ads).